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你的位置:首页 > 新闻动态 > 行业动态

南安水头石材企业品牌营销创新 助力产业升级

来源:海浪花石材
  5月25日,从“大自然的搬运工”到“天然美学缔造者?#20445;?#26085;前,一场盛大而别开生面的石材品?#21697;?#24067;会在位于福建南安水头的新龙国际石馆举行,吸引了数百名石材领域的专家、同行、经销商到场聆听。
  作为一家创办仅11年的“年轻”企业,新龙石业品牌总监吴家和在会上分享了企业11年产业化布局的历程。“自2007年成立以来,我们一直以‘一站式石材采购供应商’闻名业内。目前,在土耳其和伊朗拥有8座战略合作矿山,在南安建有新龙合勤加工厂、新龙中恒大理石加工厂、新龙米拉诺精加工厂以及新龙国际石馆,并投资成立了装饰工程设计公司。”
  “可?#36816;擔?#22312;11年创业时光中,新龙石业通过稳扎稳打,实现了石材领域全产业链布局,真正做到把‘矿山里的一块料’变成‘家里的一块板’。”吴家和如是说。
  随着时代发展,传统的营销模式已不适应新形势要求,石材业要在创新营销理念和营销模式上下工夫。“未来的 3至5 年,我们将逐步转型为更加注重品牌效应的‘天然美学缔造者’。”吴家和告诉记者,新龙管理层始终在产业基础中进行创新尝试,不管是应用互联网?#38469;?#26469;实现产品标准化和明码实价,还是通过投资设计公司加强消费者终端体验,新龙都希望自己能与时代同步,甚至愿意先向?#23433;?#35797;一步。
  在新龙石业品牌设计师?#23433;?#21010;顾问马立玄眼中,品牌就是消费者对产品?#22836;?#21153;的印象与?#29616;?#21697;牌设计只是基础工作,品牌传播应该与市场营销相结合,才能迸发出影响力。“今后新龙将不断学习行业外优秀的品牌运作?#35760;桑?#25226;创作工作全部落地,与消费者直接互动,加强品牌影响力。”
  据介绍,自去年“双十二”开始,新龙就一直在试?#21152;?#20114;联网造节的思维来推动市场热度,今年的“ 510 米黄嗨购节”以及“520 超级品牌日”也证明了新龙团队的营销能力有了非常大的进步。
  当天,新龙石业还发布了超级合伙人计划。据新龙石业总经理吴雯雯介绍,今后将把自身的产业链升级为平台,以开放和共赢的心态共享给石材业内人士,新龙将共享出旗下的优质矿山资源,与同业进行品类合作,形成品牌超级合伙人计划?#40644;?#19979;新龙国际石馆也将由自营转变为合作制,精选 6 个大理石品类进行合作。
  业内专家认为,这些特别给力和合作方案不仅显示的新龙石业产业链深度,也展现了新龙石业全体管理层对于传统产业升级的优秀策?#36816;?#32771;。
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贵州快三软件
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